Show your followers how the brand fits into your lifestyle and why you love it. Being authentic helps followers relate to both you and your brand and they’ll see why the brand could match their lifestyle too. If you’re repping Buddha Pants, show what occasions you wear different styles and prints for. If you’re repping something like skincare, show your skincare routine and how it fits into your daily schedule.
Stay up to date
We all love learning about new and exciting products from our brands. Follow your brand’s Instagram closely to see what’s trending with their audience and watch for new release announcements through their newsletters and website.
Consistency is key. Whether your brand provides you with a certain number of times to post per week/month or it’s completely up to you, make a content posting schedule. Too much time between posts about your brand can cause people to forget about it.
In order to show your followers why they should buy from or like the brand you’re repping, build trust and community. Connect with those who interact with your content to build relationships by replying to their comments or interacting with their pages. Find others who already love the brand, as well as other reps, and give them a follow and leave a nice comment. They’ll likely do the same in return!
Last but not least, make it enjoyable! The whole point of repping a brand is to show it off in fun and creative ways using your personal style. Create Instagram reels with fun music to show off yourself and the brand. Maybe post a story talking about what you love about the brand.
Repping can be a lot of fun and very worthwhile, so make the most of it using these 5 tips. Remember that what you put into the experience is what you get out of it.